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  2. John Sculley - Wikipedia

    en.wikipedia.org/wiki/John_Sculley

    John Sculley. John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993.

  3. 25 years ago, Apple's board of directors pushed out CEO John ...

    appleinsider.com/articles/18/06/18/25-years-ago...

    25 years ago, Apple's board of directors pushed out CEO John Sculley. The CEO who famously won a power struggle with Steve Jobs in 1985 surrendered the chief executive position a quarter-century...

  4. Looking back at John Sculley's rise as Apple's CEO, and fall ...

    appleinsider.com/articles/18/10/15/looking-back...

    After some 18 months of Jobs pressing him, John Sculley joined Apple. He did it to change the world and it's not his fault that Apple doubled his his $500,000 Pepsi salary to $1 million.

  5. John Sculley | American businessman | Britannica

    www.britannica.com/biography/John-Sculley

    , president John Sculley to be its chief executive officer (CEO) and, implicitly, Jobs’s mentor in the fine points of running a large corporation. Jobs had convinced Sculley to accept the position by challenging him: “Do you want to sell sugar water for the rest of your…

  6. Today in Apple history: John Sculley brings 'Pepsi Generation ...

    www.cultofmac.com/481771/today-in-apple-history...

    May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly ...

  7. Former Apple CEO John Sculley On The Importance Of ... - Forbes

    www.forbes.com/sites/blakemorgan/2020/05/05/...

    Listen to John Sculley, former CEO of Apple and current Chairman and CMO at RxAdvance, on the Modern Customer Podcast. Blake Morgan is a customer experience futurist, keynote speaker and the ...

  8. John Sculley: Rising to the Challenge of ‘Truly Disruptive ...

    knowledge.wharton.upenn.edu/article/john-sculley...

    Former Apple CEO John Sculley talks to Knowledge at Wharton about Steve Jobs, what Apple is doing right, and the future of marketing, fintech and health care.

  9. John Sculley, who turned around Pepsi and Apple, has a new cause

    www.marketwatch.com/story/john-sculley-who...

    Referenced Symbols. AAPL. +0.31%. As a marketing manager, John Sculley developed the so-called Pepsi Challenge, which enabled the company to gain market share from Coca-Cola. In the 1980s, Sculley ...

  10. Today in Apple history: John Sculley becomes Apple CEO | Cult ...

    www.cultofmac.com/539665/apple-ceo-john-sculley

    John Sculley, Apple’s third CEO. Sculley had just turned 44 years old when he took over as Apple CEO from Mike Markkula, who had been running the company since 1981. To persuade Sculley to leave ...

  11. Today in Apple history: Future Apple CEO John Sculley born ...

    www.cultofmac.com/475069/john-sculley-born

    April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable ...