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  2. Key Influencer Marketing Statistics You Need to Know for 2022

    influencermarketinghub.com/influencer-marketing...

    1. Influencer Marketing Industry to Reach $16.4B in 2022. There’s no denying that influencer marketing is lucrative. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating a steady growth. This year, the market is projected to expand to a whopping $16.4 billion industry.

  3. China US$131b ‘singles day’ faces stagnation after scandals

    www.thestandard.com.hk/breaking-news/section/3/...

    Viya’s tax fine sparked a drop in shares across the sector, including TVZone Media Co. and Shanghai Fengyuzhu Culture and Technology Co., amid concerns the crackdown could target more influencers.

  4. China's muted Singles' Day shopping fest expects slow growth

    abcnews.go.com/International/wireStory/chinas...

    Viya, whose real name is Huang Wei, vanished online after she was fined $210 million for tax evasion late last year. ... One such virtual influencer is Ayayi, a female digital idol who has amassed ...

  5. China's muted Singles' Day shopping fest expects slow growth

    apnews.com/article/technology-health-china...

    A woman waits for a bus at a bus stop next to an advertisement for Tmall's Singles' Day sale in Beijing, Wednesday, Nov. 9, 2022. China's biggest online shopping festival, known as Singles' Day, is typically an extravagant affair as Chinese e-commerce firms like Alibaba and JD.com ramp up marketing campaigns and engage top livestreamers to hawk everything from lipstick to furniture as they ...

  6. China’s $131 Billion Singles’ Day Sales Juggernaut Begins to ...

    www.bloomberg.com/news/articles/2022-11-09/china...

    A year ago, one of China’s most famous internet celebrities sold about $1 billion of products -- from shampoo to scarves -- in a 14-hour livestream as part of Singles’ Day, the country’s ...

  7. The Future of Consulting | CIO

    www.cio.com/article/413101/the-future-of...

    The Consulting industry, over the last few decades, has been at the forefront of helping firms navigate their key Enterprise Transformation initiatives. The industry has typically helped clients ...

  8. China's muted Singles' Day shopping fest expects slow growth

    www.nhregister.com/news/article/China-s-muted...

    Viya, whose real name is Huang Wei, vanished online after she was fined $210 million for tax evasion late last year. ... One such virtual influencer is Ayayi, a female digital idol who has amassed ...

  9. Microsoft takes the gloves off as it battles Sony for its ...

    www.theverge.com/2022/10/12/23400986/microsoft...

    Microsoft pleaded for its deal on the day of the Phase 2 decision last month, but now the gloves are well and truly off. Microsoft describes the CMA’s concerns as “misplaced” and says that ...

  10. He and Viya, a fellow influencer, flogged $3bn-worth of goods in a day, half as much again as changes hands daily on Amazon. 其中的 「peddle」 “到处叫卖、兜售”,会让我想到李佳琦拿着铜锣的场景,另外,“销售”用的也不是「sale」,而是 「flog」 “迅速或者廉价的出售”。

  11. The State of Influencer Marketing 2022: Benchmark Report

    influencermarketinghub.com/influencer-marketing-benc

    This year's Influencer Marketing Benchmark Report is brought to you in collaboration with our partners at Refersion. The report takes an in-depth look at the influencer marketing industry and summarizes the thoughts of more than 2000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing.