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Xiaohongshu - About. Our Company. With a mission to “inspire lives”, Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and ...
Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences....
Xiaohongshu ( Chinese: 小红书; pinyin: xiǎohóngshū) is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [1] and as such, is sometimes referred to as " Chinese Instagram ". [2] [3] As of 2019, Xiaohongshu had over 300 million registered users [4] and the number of monthly active users is over 85 million.
Xiaohongshu, also internationally known as "Red" is China's top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into "Little Red Book". Xiaohongshu is often referenced as a combination of Pinterest, Instagram and Amazon combined.
The app — called Xiaohongshu in Chinese — is rewriting the rules of shopping in China. Xiaohongshu's primarily young, affluent users have spent $23 million through the app to date, according ...
As the country’s leading lifestyle platform, Xiaohongshu is where international luxury and fashion brands turn as they seek to uncover Chinese consumer trends, leveraging the platform to raise awareness and directly connect with consumers and nurture consumer loyalty.