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Xiaohongshu ( Chinese: 小红书; pinyin: xiǎohóngshū) is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [1] and as such, is sometimes referred to as " Chinese Instagram ". [2] [3] As of 2019, Xiaohongshu had over 300 million registered users [4] and the number of monthly active users is over ...

Xiaohongshu is China's Instagram on steroids, blending influencers and shopping. Here's how it works. Weilun Soon Xiaohongshu has finessed its approach to influencer marketing and ecommerce,...

Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences....

As the country’s leading lifestyle platform, Xiaohongshu is where international luxury and fashion brands turn as they seek to uncover Chinese consumer trends, leveraging the platform to raise awareness and directly connect with consumers and nurture consumer loyalty.

Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms. It differs ...