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Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences....
Xiaohongshu is China's Instagram on steroids, blending influencers and shopping. Here's how it works. Weilun Soon Mar 8, 2022, 1:31 AM PST Xiaohongshu has finessed its approach to influencer...
As the country’s leading lifestyle platform, Xiaohongshu is where international luxury and fashion brands turn as they seek to uncover Chinese consumer trends, leveraging the platform to raise awareness and directly connect with consumers and nurture consumer loyalty.
Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital.
Xiaohongshu, a popular influencer and shopping app described as "the Instagram of China", is taking its first concrete steps towards expanding overseas and targeting international users, Insider...