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  2. 小红书

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  3. Xiaohongshu - Wikipedia

    Xiaohongshu ( Chinese: 小红书; pinyin: xiǎohóngshū) is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [1] and as such, is sometimes referred to as " Chinese Instagram ". [2] [3] As of 2019, Xiaohongshu had over 300 million registered users [4] and the number of monthly active users was over 85 million.

  4. How does Xiaohongshu work and why is it so popular?

    Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital.

  5. How Xiaohongshu Works, China's Rival to Instagram

    Xiaohongshu is China's Instagram on steroids, blending influencers and shopping. Here's how it works. Weilun Soon Xiaohongshu has finessed its approach to influencer marketing and ecommerce,...

  6. 小红书 – 你的生活指南 - Apps on Google Play

    Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences....

  7. What Is RED (Xiaohongshu) And How Can It Unlock A ... - Forbes

    Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms. It differs ...

  8. Xiaohongshu: A new pathway to China for international fashion ...

    Harnessing trends for the Chinese consumer. Xiaohongshu’s large community of consumers gives brands the chance to test new things in the Chinese market through the platform, extending to trends like the metaverse. This explains why By Far was willing to launch its first NFT on Xiaohongshu.