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Bill Blass, (born June 22, 1922, Fort Wayne, Indiana, U.S.—died June 12, 2002, New Preston, Connecticut), American designer who helped define the relaxed, pared-down elegance that would characterize American fashion in the late 20th century.

Established in 1970, Bill Blass became distinguished for establishing true “American style” by being the first to blend the simplicity and practicality of sportswear with the elegance of the New York City elite.

Bill Blass was a style innovator whose work left an indelible mark on the fashion world. From sharp tailoring to accessories, perfume, and a multitude of branded product lines, the Bill Blass name remains an esteemed part of American fashion history.

Bill Blass’ Place in Fashion History Blass is best known for being one of the premier American designers of the 20th century. He produced signature simple yet striking designs that were distinctly American and clearly tied to his upbringing in the relaxed and conservative Midwest.

Bill Blass, the fashion designer whose signature designs broke fashion molds and set standards for casual American style, died Wednesday. He was 79. Blass died at his home in Washington ...