AOL Web Search

An ad sales machine under pressure. All this has taken place against the backdrop of what seems to be an extended, multi-year decline in Google’s online advertising marketshare. Google’s ...

DoubleClick was the initial centerpiece of Google’s then-burgeoning digital ad empire, and the FTC agreed at the time to let the deal through without conditions. The deal gave Google the ability ...

Consumers spend more than 70% of their awake time away from home, but OOH advertising accounts for only 5% of the average marketing budget of American companies. In the past few years, businesses ...

By Sheila Dang and Diane Bartz. (Reuters) – A landmark lawsuit by the U.S. Justice Department against Alphabet’s Google over its dominance of advertising technology could help rivals and websites that sell ad space, but leaves an uncertain future for the advertisers themselves, experts told Reuters. The Justice Department’s complaint ...