AOL Web Search

We encourage technology partners to review the below guidance to prepare for testing with Google’s Ads solutions: If you’re a Google Authorized Buyer or participant in Open Bidding, see integration guidance for Topics and Protected Audience. If you’re a publisher platform working with Google Ads or Google Marketing Platform (Display ...

Google Ads adds 2 new campaign types: Video views, demand gen If you are in the market for more YouTube views or a new twist on demand generation, you’re in luck as two brand-new campaign types ...

Published on May 23, 2023. Google ads appear in the generative search experience. Google is experimenting with advertising in its new AI-powered search engine, causing publishers and brands to ...

Import fractional, data-driven conversion credits to Google Ads. We’ve introduced the ability to import fractional credits, with data-driven attribution applied, from Google Analytics 4 to Google Ads. For example, if a customer clicks on two Search ads, a YouTube ad, and a newsletter before purchasing, partial credit for the ads will be ...