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How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view ...

Processing and reporting. When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Option 1: Set up Analytics data collection for the first time. Do this if you’re new to Analytics and ready to collect data for your website and/or app. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant will add a Google Analytics 4 property alongside your existing Universal ...