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Make your data work for you. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

Analyze purchase activity including product and transaction information, average purchase revenue, average purchase revenue per user, and other data. Improve your app monetization with insights about the highest performing products and subscriptions. See ad revenue that your app generates using the Google Analytics for Firebase SDK.

How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view ...

Processing and reporting. When the measurement code collects data, it packages that information up and sends it to Google Analytics to be processed into reports. When Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using.

In Admin, look at the Account column to make sure that you have your desired account selected. Then, look at the Property column to make sure that you have your desired property selected. In the Property column, click Data Streams > Add stream. Click iOS app, Android app, or Web. Watch a step-by-step video to see how to set up Google Analytics ...

The official Google Analytics mobile app lets you monitor all of your Analytics properties so you can keep track of your business while you're on the go. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply segments

How to set up custom campaigns. You can add parameters and values to your URLs manually, or you can use one of the following platform-specific URL-builder tools to create your URLs and append the parameters. Links to websites: Use the Campaign URL Builder on the Google Analytics Demos & Tools site. Android-app ads: Use the Google Play URL Builder.

Access the Google Analytics 4 (GA4) configuration data. Management API View and manage accounts, properties, views, filters, uploads, permissions, etc.