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  2. New Google Analytics item-scoped custom dimensions

    Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

  3. How to Create Custom Reports in Google Analytics 4 for ...

    Click on the "Customization" tab in the left-hand navigation menu. Click on "Custom Reports." Click on "Create." Choose "Explore" or "Analysis." Choose the type of visualization you want to use (e ...

  4. The Future Of Web Analytics: Insights From Google Analytics 4

    With the release of Google Analytics 4, users now have the option to track and quantify customers’ search intentions as well as analyze complex customer journeys. It also has capabilities like App+Web, which gives users comprehensive information on how mobile apps are used. 2. Making Use Of Services For GA4 Migration.

  5. How to Avoid Duplicate Conversions and Recreating the ...

    Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the very least, take a bit of creativity in the new world. One example is how conversions are handled.

  6. Track Videos with Google Analytics 4 and Google Tag Manager

    In Google Tag Manager, go to Variables > Configure and enable all video-related variables. #2.3. Create a Google Analytics 4 tag. Now, it’s time to send the Youtube video data to Google Analytics. In GTM, go to Tags > New > GA4 Event Tag and enter the following settings. Some parts might be confusing so let me explain:

  7. Pub/Sub schema evolution is now GA -

    With schema evolution, you can perform the following steps to ensure a zero-downtime update to add the new field: 1. Create a new schema revision that adds the field. 2. Ensure the new revision is included in the range of revisions accepted by the topic. 3. Update publishers to publish with the new schema revision. 4.

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