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Analytics helps you understand how people use your sites and apps, so you can take action to improve their experience. Discover what Google Analytics can do by checking out the features listed...

Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. Google Analytics allows us to look at our data across platforms — web and app — to understand the full...

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Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website. To measure a website, you first have...

Google Analytics 4 properties. [GA4] Introducing the next generation of Analytics, Google Analytics 4. Set up Analytics. Events. Conversions. Measure lead generation. Manage accounts and users....

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience. Get started. To get started with Google Analytics 4, see Get started with Google Analytics.

Learn about Google Analytics. Educate yourself and experience what's possible with the Google Analytics platform. Discover Google Analytics.