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Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Google Analytics has undergone many updates since its inception and is currently on its 4th iteration — GA4. GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA).
Google Analytics News
What is Google Analytics G4 and why do we need it?
Stuff.co.nz13 hours agoOPINION: If you have a website and haven’t switched Google Analytics over to the new G4 platform, time is running out to do so.
Google Analytics 4 audience builder gets a refresh
Search Engine Land2 weeks agoGA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
In Google Analytics, the first + last touchpoints get 40% of credit and then 20% is distributed equally between the rest. In Google Analytics, you can also create custom attribution models. With a custom model, you get to choose your own set of rules for giving credit to touchpoints. Find out more about building a custom attribution model here:
The official Google Analytics mobile app lets you monitor all of your Analytics properties so you can keep track of your business while you're on the go. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply segments 4) Build…
Data analytics is all about using data to gain insights and make better, more informed decisions. Learn from the best in Google's Data Analytics Professional Certificate, which will have you job ready for an entry-level data analytics position in approximately six months. There, you’ll learn key skills like data cleaning and visualization and ...
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