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Use a private browsing window to sign in. Learn more. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
See all resources. Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website,...
Sign in. Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website. To measure a website, you first have...
Analytics helps you understand how people use your sites and apps, so you can take action to improve their experience. Discover what Google Analytics can do by checking out the features listed...
Uncover customer insights and new opportunities. Get a deeper understanding of user behavior across devices and platforms. Google Analytics gives you tools free of charge to understand the customer journey and improve your marketing ROI. Create an account free of charge.
Analytics Academy. These courses are about Universal Analytics. Starting July 1, 2023, standard UA properties will stop processing data (July 1, 2024 for UA 360 properties). Learn about Google...