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Analytics is built to integrate seamlessly with Google’s other media and publisher products, including Google Ads. Advertise more effectively by linking your Ads account to Analytics. Easily turn your website events into ad conversions, then access Google’s advanced machine learning capabilities to optimize ad campaigns for traffic, CPA ...

Access the Google Analytics 4 (GA4) configuration data. Management API View and manage accounts, properties, views, filters, uploads, permissions, etc.

As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration — GA4.

Recently, at Google Marketing Live, we shared new product innovations in Google Analytics 4 that will help activate your AI-powered insights to drive ROI for your campaigns. One such AI-powered solution is the ability to import fractional credits, based on data-driven attribution, from Google Analytics 4 to Google Ads. For example, if a ...