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See all resources. Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website,...
Use a private browsing window to sign in. Learn more. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Learn how to use Google Analytics Attribution to measure the impact of your marketing campaigns across different channels and devices. Find out how to set up your account, create reports, and optimize your performance with Google's data-driven attribution model.
Analytics helps you understand how people use your sites and apps, so you can take action to improve their experience. Discover what Google Analytics can do by checking out the features listed...
Sign in. Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.
Uncover customer insights and new opportunities. Get a deeper understanding of user behavior across devices and platforms. Google Analytics gives you tools free of charge to understand the customer journey and improve your marketing ROI. Create an account free of charge.
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To measure a website, you first hav.