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John Francis Geisse. Retail Pioneer & Leader: Founder of Target Stores, Venture Stores, & The Wholesale Club. (September 1, 1920-February 21, 1992) While his father pursued a career designed to make aviation more widespread and safer, John Francis Geisse was firmly grounded in retail marketing and merchandising, launching three successful ...

While working for the Dayton company, John F. Geisse developed the concept of upscale discount retailing. On May 1, 1962, the Dayton Company, using Geisse's concepts, opened its first Target discount store, located at 1515 West County Road B in Roseville, a suburb of Saint Paul, Minnesota.

John F. Geisse (1920-1992) was a pioneer in mass merchandising. After serving as a Lieutenant Commander in the US Navy during WWll, he launched three successful retail chains. John cofounded Target Stores for the Dayton Company (now Target Corporation), founded Venture Stores for May Department Stores, and founded the Wholesale Club, Inc ...

What if I told you the man who co-founded Target was forgotten? Even his own company doesn't know his name. Millions of people have shopped at Target, but fe...

A brief introduction of John Geisse, a man who shouldn't need one. He co-founded Target in 1962, but his retail innovations didn't stop there. Watch to learn about a retail genius! Show more.