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John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held
On April 11, 1983, Sculley joined Apple as the CEO. And from 1983 to 1993, he was the CEO. In that time, Apple went from having revenues of $569 million to $8.3 billion, Sculley tells CNBC Make It.
John Sculley came to Apple in order to apply his "Pepsi Challenge"-era marketing wizardry to the computer business, while also giving the company some experience and veteran expertise.
October 15, 1993:John Sculley, the CEO responsible for forcing Steve Jobs out of Apple, is forced to leave the company himself. Following a terrible quarter, in which the company posted a 97% drop...
After some 18 months of Jobs pressing him, John Sculley joined Apple. He did it to change the world and gave up his $500,000 Pepsi salary for a mere $1 million at Apple — plus $1 million in a ...
John Sculley spills the beans on firing Steve Jobs The former Apple CEO, who fired Jobs in 1985, gave his most illuminating explanation ever of the move at a Forbes conference in Bali last week.
Sculley said he was brought to Apple in 1983 to keep the Apple II, introduced in 1977, alive long enough to support development and marketing of the Mac.