The Viacom's origin story set on March 16, 1952 — when CBS founded its broadcast syndication division, CBS Television Film Sales. It renamed as CBS Films in October 1958, and again renamed as CBS Enterprises Inc. in January 1968.
Logo of the spun-off Viacom, introduced on January 1, 2006 Additionally, a spun-off company was created called Viacom , which was headed by Freston. It comprised MTV Networks, BET Networks, Paramount Pictures, and Paramount Pictures' home entertainment operations.
The original incarnation of Viacom Inc.[a] was an American media conglomerate based in New York City. It began as CBS Television Film Sales, the broadcast syndication division of the CBS television network in 1952; it was renamed CBS Films in 1958, renamed CBS Enterprises in 1968, renamed Viacom in 1970, and spun off into its own company in 1971.