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小红书

Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū) is a social media and e-commerce platform. It has been described as "China's answer to Instagram". As of 2019, Xiaohongshu had over 300 million registered users and the number of monthly active users is over 85 million.

Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences....

As the country’s leading lifestyle platform, Xiaohongshu is where international luxury and fashion brands turn as they seek to uncover Chinese consumer trends, leveraging the platform to raise awareness and directly connect with consumers and nurture consumer loyalty.

Xiaohongshu is China's Instagram on steroids, blending influencers and shopping. Here's how it works. Weilun Soon Mar 8, 2022, 1:31 AM PST Xiaohongshu has finessed its approach to influencer...

Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital.

Private Company Open Chinese startup Xiaohongshu, or “Little Red Book,” is weighing a Hong Kong initial public offering to raise at least $500 million, after putting its U.S. listing plans on...

Xiaohongshu (小紅書), also known as RED or the Little Red Book, is undoubtedly one of the most coveted social media platforms in China with over 200 million monthly active users, according to ...