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In aQuantive’s corner was a truly groundbreaking piece of technology. The company had figured out how to track the effectiveness of digital advertising in ways that hadn’t been possible before.
aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington , the company was founded in 1997.
Microsoft CEO Steve Ballmer’s initial promises to use aQuantive to “help maximize the digital advertising opportunity for all” haven’t panned out. Last week Microsoft took a whopping $6.2 ...
Microsoft to Acquire aQuantive, Inc. REDMOND, Wash. — May 18, 2007 — Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an all-cash transaction valued at approximately $6 billion. This deal expands upon the Company’s previously outlined vision to provide the advertising industry with a world class ...
aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide. On May 18, 2007, Microsoft announced that ...
Aquantive, which was founded in 1997, has about 2,600 employees and is based in Seattle. One analyst said Microsoft may have had to act fast, before all players in the market were snapped up.
Aquantive, which was founded in 1997, has about 2,600 employees and is based in Seattle. One analyst said Microsoft may have had to act fast, before all players in the market were snapped up.
Aug. 13, 2007 9:17 a.m. PT. 2 min read. Microsoft has completed the largest purchase in its history, sealing its $6 billion takeover of Internet advertising firm Aquantive. The software maker ...
The aQuantive acquisition enables Microsoft to strengthen relationships with advertisers, agencies and publishers by enhancing the Company’s world-class advertising platforms and services beyond ...