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  2. Get started with Postmaster Tools - Gmail Help - Google

    support.google.com/mail/answer/9981691

    To reduce negative user feedback, you should regularly check your sending list. Be sure to only send emails to users who want your emails. About reputations. The definitions of spam below includes mail detected as spam by Gmail’s Spam filter, and mail reported by users as Spam. Bad: A history of sending a high volume of spam. Mail coming from ...