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Prahalad, who died in 2010, was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the University of Michigan Stephen M. Ross School of Business. Dr. Gary P. Hamel is an American management expert, and a founder of Strategos, an international management consulting firm based in Chicago.

C.K. Prahalad and Gary Hamel From the Magazine (May–June 1990) Robert Llewellyn/Getty Images Summary. In the early 1980s, GTE was positioned to become a major player in the information...

In Competing for the Future, the authors C. K. Prahalad and Gary Hamel show how executives can develop the industry foresight necessary to adapt to industry changes and discover ways of controlling resources that will enable the company to attain goals despite any constraints.

The Core Competence Model focuses on a combination of specific, collaborative, integrated and applied knowledge, skills and attitude. According to Hamel and Prahalad the strategic objectives should not focus on fighting off the competition, but on creating a new competitive space.

C.K. Prahalad is professor of corporate strategy and international business at the University of Michigan. Gary Hamel is lecturer in business policy and management at the London Busi- ness School. Their most recent HBR arti- cle, ‘‘Strategic Intent’’ (May–June 1989), won the 1989 McKinsey Award for ex- cellence.

C.K. Prahalad is professor of corporate strategy and international business at the University of Michigan. Gary Hamel is lecturer in business policy and management at the London Busi-ness School. Their most recent HBR arti-cle, ‘‘Strategic Intent’’ (May–June 1989), won the 1989 McKinsey Award for ex-cellence. This article is based on re-

Hamel and Prahalad, therefore, give three characteristics that the core qualities must fulfill. It must create an advantage for buyers and is valueable. It is hard to imitate. It is rare and there are many potentials to profit from it, for example: various markets or many products.

Hamel and Prahalad have nailed the concepts and put them in a 3 stages methodology full with examples. Many of the examples that were a bit futuristic are more than common place today. The only thing that maybe is lacking is some additional hard data.