AOL Web Search

A web portal is a web-based system that acts as a point of access to diverse content, web pages, applications, services, etc., and in most cases requires prior sign-in/log-in. A web portal is focused on a specific target audience. Like websites, web portals are normally available via the Internet, though there are types of web portals that can ...

A website is a public place online where you can publish content that entertains or informs the public. With a website, you want access for as many people as possible. You can drive web traffic to your site in many different ways, including through links posted on social media or organically through SEO (search engine optimization).

In its simplest definition, a web portal is a specially designed website that serves as the single point of access for information, curated specifically for the user. Audiences expect digital self-service and convenience and Portals are the engine that meets this demand.

When you’re deciding between a portal and a website, you need to consider the project’s needs, the needs of the team managing it and your current technology investments. Portals can function as websites, and websites can function as portals, so the technology you invest in should go beyond features to what you will be able to sustain long ...