AOL Web Search

A web portal is a dynamic and interactive web system that works as a one-stop access point for users to explore content, products and services and communicate with brands. Depending on the type of business or organization that runs it, a web portal can act as a major source of information, a point of sale, or even a collaboration environment.

Complexity. While websites (business cards, blogs, and landing pages) provide information on a particular thematic, web portals are multi-layered and more complex, offering broader content for different types of users. Quite often, web portals feature a range of interactive elements that turn users into active participants.

Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in, which allows the site to deliver more specific content and services based on who that user is. Websites are destinations that everyone can get to, and are generally designed for a broader audience.

7. Toll Global Express, Intranet. Transportation and logistics company Toll Global Express empowers their workforce with self-service features through their new intranet, GEConnect. Productivity has increased since employees can easily find their payslips, submit an IT ticket, and be up-to-date on the latest policies.